All activities on social media have one goal, to bring visitors to website. Main activity of website is to turn this visitors to customers. In marketing therm this is call conversion. Bad website make you lose money on other side, because he can’t turn visitors to customers. So the better website is the best chance you have to convert visitors to customers.
For example, I'm gonna use that you are a business ovner. You pick some of free tool for building website, doesn’t matter which one. Maybe you have a basic knowledge of web design and coding or you do not at all. With free site builder you can easily change content, add pages, insert images , make contact form... But did you understand the fundamentals of web design and web development? Can you create website for your needs?
We need people who understand the internet , the way how it works , customers , search , architecture development , marketing strategy , User Interface , User Experience. They are the people who can turn your website into great place to turn your visitors to customers.
In the next steps I’m gonna try to explain the way how this people build efficiency website. They follow 7 phase of web design process.
Phase 1 - Analysis
In the beginning we must define this 3 major things. Purpose of your website, goals and target audience who are our future customers?
Phase 2 - Planning
A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. A website’s structure refers to how the website is set up, i.e. how the individual subpages are linked to one another. And we find the technologies what we use for built
Phase 3 – Design
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. With visual style we define colors, fonts, graphic elements and other things. Visual style include, colors, fonts, graphic elements... And User Interface for the best posible User Experience.
Phase 4 – Content
Copyright is your content which represent your business and is only yours. Photos of your work, rooms, cars, depende what you do. With the videos you can make litle presentation of your work, showing your products or market yourself.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Phase 5 - Development
HTML is Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages. CSS is stands for Cascading Style Sheets. CSS describes how HTML elements are to be displayed on screen, paper, or in other media. CSS saves a lot of work. It can control the layout of multiple web pages all at once. Website must be responsive. That means adapteble for or devices. We must show same experience to desktop user as mobile users.
Phase 6 – Testing
Technical testing show are the all components on website work in the right way. Browser compatibility shows is website looks good in every browser like Google Chrome, Firefox, Internet Explorer, Safari... And does website fill the purpose, achiving right goal.
Phase 7 – Deployment
As you see web design and web developing is very complex process. With a lot of preparation, knowledge in design, coding, marketing, psychology. Hoping that I sucses to discrabe you in this small text the complecity of website building. Your site must be functional to turn your future visitors to customers, to make your business grow, so chose right people to do this job.Back